Annually, the Founder of Born Identity Project, Monica Jones pseudonymously known as BornCEO celebrates her birthday during the month of October. Using her social influence for good she branded the “dad hat” with her logo with the intent to bring awareness to a local social issue or cause affecting her community. The BornCEO dad hat is available in White, Denim, Red October, Olive Green and Black for $25 each. A portion of proceeds from every sale will benefit the respective organization or cause each year.


Social Good

A portion of proceeds benefit a new charity annually. To have your organization considered as a benefactor please contact us.